SciPap, Volume 26, Issue 3 (2018)

https://doi.org/10.46585/sp2603


Open Access Article SciPap-952
On an Ethical Policy of Universities in the Czech Republic
by Marie Bohatá, Milan Žák

Abstract: The article presents principal features and three main pillars of an effective ethical policy, i.e. instruments, processes and structures. Under instruments, mainly ethical codes, risk management and whistleblowing are introduced. The part dealing with processes focuses on four areas: conceptualisation and design, communication and implementation, monitoring and assessment, and revision. Ethical commissions, ethics officers and ethics and compliance departments, as well as communication channels serve as examples of supporting structures. Through the experience of enlightened private and public organisations, some leading universities world-wide, as well as their own experience from the public administration, the authors provide recommendations how to develop a systemic approach to ethics management of universities in the Czech Republic. Some first elementary empirical findings on ethical codes and ethical commissions existing in the Czech Republic are also presented.
Keywords: Ethical Codes, Risk Management, Ethical Policy, Whistleblowing, Ethical Commissions, Universities And Colleges
JEL classification: A13, D22, D73, I23

Open Access Article SciPap-948
Student´s Key Competencies Required for Applicability in Practice – Students' Point of View
by Janka Vydrová

Abstract: The competence of university students is a key issue. Due to the situation on the labour market, it is necessary to respond already in the university education of future young professionals. The aim of each educational institution is to have highquality graduates who are on the job market and able to adapt to the current situation. The aim of the paper is to identify a new approach in the education of young professionals based on identification of key competencies. In total, 586 questionnaires were evaluated. The research began in February 2017. The first phase was conducted through controlled interviews with 19 student groups. In total, there were 148 respondents in qualitative research. The quantitative research followed in April 2017 and ended in January 2018. The key competences identified were ranked according to their importance from the student’s point of view, and in the article the author dealt with those that the respondents identified as most important for the preparation of their next vocation. These are communication skills, knowledge of foreign languages, creativity, responsibility, teamwork, flexibility, punctuality and work under stress. Three research hypotheses have been identified. Hypotheses were verified using the Two-sample t-Test statistic for equal means.
Keywords: Key Competencies, Universities, Education, Globalization, Young Professionals, Self-Education, Self-Reflection
JEL classification: M20, M55, J59, J89, M12

Open Access Article SciPap-950
Possible Solutions to Dual Quality of Products in the European Union
by Lucia Bartková, Lenka Veselovská, Katarína Zimermanová

Abstract: This paper focuses on the dual quality of daily consumption products sold in the European Union. The views and opinions of Slovak consumers on the existence of the dual quality of products on the European market are analyzed, moreover, their attitudes and personal experiences with this problem in Slovakia and other EU countries, especially in Western Europe are examined. As a conclusion, possible solutions to the problem are identified in order to prevent possible mistakes in purchases and even more importantly, to avoid the existence of dual quality of products produced by the same manufacturer assigned to different markets and selling them as identical - in the same package and without any notice of different composition or content.
Keywords: Dual Quality Of Products, Daily Consumption Goods
JEL classification: M31, M38, Q18

Open Access Article SciPap-954
Sectoral and International Diversities in the Perception of Bank Financing: Evidence From Slovak and Czech SMEs
by Mehmet Civelek, Aleksandr Ključnikov

Abstract: Banks’ approaches in SMEs financing, being aware of loan conditions and transparency of credit terms are significant facts to improve ability of SMEs to manage their financial and credit risks and to reduce obstacles in their bank credit access. In this context, the research not only aims to compare different sectors in country level but also purposes to make comparison between countries that SMEs’ operate in same sector, regarding their perceptions of these facts. 972 Slovakian and Czech SMEs are analysed by Chi-square and Z score statistics to find the differences between selected groups and individual responses. The results of the research confirm that more trade firms positively perceive the selected facts than service firms in Slovakia, however, aspects of Czech service and trade firms do not differ. Moreover, Slovakian trade firms are more agree that they have knowledge about loan conditions than Czech trade firms do. On the other hand, more Slovakian firms negatively perceive banks’ approach to them than Czech SMEs. Regarding to entrepreneurs’ knowledge about lending terms, no significant differences exists between the Czech and Slovakian service firms. Furthermore, loan conditions are not transparent for more Slovakian service firms than Czech service firms.
Keywords: Czech Republic, Smes, Bank Financing, Slovakia, Loan Conditions
JEL classification: O16, G21, L26

Open Access Article SciPap-955
Budgeting and Czech Companies: Connected Concepts or Two Different Worlds?
by Jiří Dokulil, Ján Dvorský, Boris Popesko

Abstract: The presented article is focused on the traditional managerial accounting tool, budgeting, and its application into field of the Czech firms. The study examines the parameters of the budgets in the enterprises operating on the Czech market and investigates factors which influence the usage of the budgeting in these firms. While the first part of this paper summarizes the level of the knowledge in the particular field, the research process is defined in the following step. The main part of the article consists of questionnaire-survey results and hypotheses testing by P-value test.
Keywords: Budgeting, Planning, Perminology, Performance Measurement, Czech Firms
JEL classification: M19, M41

Open Access Article SciPap-961
Design Management: Does Collaboration With a Designer Bring Business Prosperity?
by Jan Kramoliš, Pavel Taraba

Abstract: Business prosperity is most often mentioned regarding economic results (for instance profit, sales, sales growth, brand value growth, high demand for products). One of the factors that can be used today in rival competitive struggles is design. The very perception of the role of design as an opportunity is an essential prerequisite for increasing business prosperity. It is, therefore, logical to look at who is the creator of quality design in companies. Companies can solve this problem internally or hire a designer. The question is, which of the variants increases businesses prosperity. The aim of the paper is to clarify this relationship, i.e. whether a company's cooperation with the designer brings business prosperity. Secondly, the strong belief among companies in the Czech Republic that the cooperation with the designer is very expensive is considered. For interpreting results basic statistics indicators and tests of hypotheses (p-value) were used. Results from tests confirmed that most companies that collaborate with a designer believe that design helps to achieve business prosperity. The results also indicate that reluctance to cooperate with a designer because it is too expensive is not confirmed.
Keywords: Designer, Design Management, Business Prosperity, Business Risk, Design Thinking, Collaboration With Designer
JEL classification: O31, M21

Open Access Article SciPap-953
What Encourages Households to Sort Waste: Externally Enabled Conditions, Internal Incentives or Economic Enforcement?
by Mindaugas Butkus, Vėjūnė Laurinavičiūtė, Kristina Matuzevičiūtė

Abstract: Municipal waste formation and management are contemporary issues in a modern world. Residents’ participation is very important trying to utilize and recycle it because municipal waste is mainly generated by households’. For this reason, waste collection and sorting at home becomes crucial starting point solving problems created by waste. Aiming to examine what encourages households to sort waste we analysed following: (i) is it enough to create waste sorting system to encourage households to sort waste or (ii) waste sorting habits depend on lifestyle, environmental awareness and socio-demographic characteristics, or (iii) there is a need to introduce economic incentives to stimulate waste sorting. Theoretical analysis revealed that the main factors potentially affecting sorting habits are infrastructure at municipal level, economic instruments, socio-demographic characteristics and individual motivation. Empirical survey of Siauliai city households grounded on chi-square statistics and estimations of logistic regression showed that internal incentives and externally enabled conditions highly impact households’ waste sorting behaviour. Moreover, results of the research clearly show that economic incentives embedded into existing waste management system are not strong enough to shape households’ behaviour.
Keywords: Logistic Regression, Municipal Waste, Waste Sorting Determinants, Infrastructure, Awareness, Motivation
JEL classification: C39, Q53, Q58

Open Access Article SciPap-967
Principle of Using Systemic Approach to Management Audit Implementation by Small and Medium-Sized Enterprises
by Romana Píchová, Daniel Raušer

Abstract: In connection with their earlier contributions, addressing the issue of systemic approach to implementing management audit with regard to small and medium-sized enterprises, the authors intend to further pursue their effort and interest in this specific area of research with the following paper. Its main objectives are to introduce own comprehensive concept, which involves the use of a systemic approach and is expressed in the form of a specific model of “Systemic approach to management audit“, and to propose both standardized and purposeful procedures related to such audit. In order to develop the concept, a questionnaire survey was conducted among a number of managers of small and medium-sized enterprises in the Czech Republic, along with structured interviews with auditors carrying out management audits in their professional practice as well. Based on their research, the authors found that the examined enterprises tend to perform management audits only on rare occasions and without using any systemic approach or particular procedures. This is mainly due to an absence of time schedules or lists of individual activities that are required in the audits according to a precisely and previously specified order, as suggested in this paper.
Keywords: Small And Medium-Sized Enterprises (Sme), Management Audit, Systemic Approach, Objective Of Management Audit, Implementation Of Management Audit, Proposals And Measures, Feedback
JEL classification: M14, M21

Open Access Article SciPap-969
Interfunctional Coordination in Extended Conception and Offering of Services
by Eva Tomášková, Lucie Kaňovská

Abstract: The paper aims to investigate the relationship between interfunctional coordination (IFC) and offering of services. IFC is a crucial component of market orientation. Market orientation is one of the approaches, which is used for improving the business performance of companies and also for increasing their competitiveness. The conception of IFC was extended in this paper. IFC includes the following elements: Cooperative Arrangements, Company Culture, Expertise, Communications, Leadership Style, Ethic and Goodwill, Organizational Structure, Coordination (Fundamental Information Acquisition, Information Coordination and Coordination Activities) and Control. Current companies try to increase their service offering because of its positive influence on customers and company as well. The research was held in 60 electronic components manufactures and electric equipment manufacturers in the Czech Republic. The Spearman’s rank-order correlation test was performed to verify the relationship between IFC and service offering. The main finding shows that the relationship between IFC and service offering is independent. Positive relationship between IFC and service offering is detected especially at emphasis on innovation and emphasis on the next education of workers.
Keywords: Innovation, Interfunctional Coordination, Service Offering, Education Of Workers, Electronic Components Manufactures, Electric Equipment Manufacturers, The Czech Republic
JEL classification: M10, M31

Open Access Article SciPap-960
Determinants of Customer Engagement on Facebook Brand Pages
by Martin Klepek

Abstract: Social media such as Facebook, Twitter, Youtube or Wikipedia have become an important element of the communication mix in a number of organizations. A subcategory of Social media is social networks where both customers and businesses can upload their own digital content. The massive amount of this content has to be filtered in some way. The usual and logical choice is the engagement of users as the decisive factor. Content that has the most interaction is also visible to other network members. Therefore, customer engagement on the social network has not only marketing but also technical benefits. This study aims to identify the determinants of customer engagement on Facebook brand pages using a questionnaire survey on a representative sample of 454 Czech Facebook users. The theoretical model was based on Functional, Hedonic and Social Values which were introduced as determinants of Customer engagement. Structural equation modelling methods were used to identify a possible relationship between latent constructs. The final verified model identified Hedonic and Social value as determinants of Customer engagement on social network Facebook.
Keywords: Brand, Customer Engagement, Facebook, Social Media, Social Networks
JEL classification: M31

Open Access Article SciPap-957
Effect of the Dependency Structure on the Market Risk Accuracy
by Tomáš Jeřábek

Abstract: Knowledge the dependence between risk factors is very importance in risk management. The failure of traditional approaches to market risk measure motivates to investigate the relationship between financial markets. The aim of this paper is to examine the dependence between stock index returns and foreign exchange rate returns for six selected economies. In this context, it is detected evidence of dynamic and asymmetric dependence. It is empirically demonstrated that application of asymmetric dynamic copula improves the Value at Riks as well as Expected Shortfall estimates. Overall, the results show that the dependence structure of international financial markets is more complicated than the structure predicted by the traditional approaches to market risk measure.
Keywords: Value At Risk, Copula, Risk Management, Asymmetric Dependence
JEL classification: C13, C32, G11

Open Access Article SciPap-962
Penetration of ICT Business Services Into the Economy – Comparison of V4 Countries
by Martina Kuncová, Petr Doucek, Ota Novotný

Abstract: The article focuses on the integration of funds and information and communication technology (ICT) services into the European countries’ economy and compares the level of penetration of ICT into their economy and society. We analyzed the penetration of ICT into economy in term of main area - the use of Internet economic services. This area is divided into two parts where we focus on Internet economic services in areas of e-commerce and e-business. For a comparison with the European countries with especial attention to V4 countries, we used public open data from 2010 – 2014 provided by Eurostat, the Office of the European Union, the World Bank and the Czech Statistical Office. We compared the results, using the multi-criteria decision analysis method TOPSIS. The overall comparison of the trend in Europe’s informatization between 2010 and 2014 for V4 countries is made for all analyzed indicators at the end of the article.
Keywords: Multi-Criteria Analysis, Impact Of Ict On Economy, Information Society, ICT Internet Services, E-Commerce Services, Ee-Business Services
JEL classification: O52, C44, H11, L86

Open Access Article SciPap-951
Supplier Evaluation: A Comparison of the Approach of Czech and German Industrial Companies
by Dagmar Benediktová, Miroslav Žižka

Abstract: The present article deals with supplier evaluation in Czech and German companies. It addresses the question of whether there are differences in evaluation criteria and methods between Czech and German companies. The article consists of three interconnected parts. The first part presents the results of a literature review that focused on the current trends in supplier evaluation. The subsequent part describes the research methodology. The research was conducted through a questionnaire survey of a sample of 180 Czech and 70 German companies operating in the automotive and related industries. The next part presents the results of the research. The research results have shown that the completeness and timeliness of deliveries is the most important criterion for companies in both countries. Compared to German companies, Czech companies put more emphasis on the price level, the openness of calculations and the supplier’s communication. German companies attach greater importance to quality, indemnity insurance and soft criteria such as an ethical approach. In terms of evaluation methods, it can be concluded that companies in both countries apply rather simpler approaches. In both countries, the same three evaluation methods are most commonly used – scoring model, ABC method and point evaluation.
Keywords: Supplier Evaluation, Evaluation Criteria, Evaluation Methods, Automotive Industry, Scoring Model
JEL classification: L23, L62

Open Access Article SciPap-956
Are Product Innovation-Oriented Firms Prepared for Effective Product Customization?
by Vít Chlebovský, David Schüller, Stanislav Škapa

Abstract: Growing demand for customized solution offers instead of standardized products is reality in many business sectors on both B2B and B2C markets. While this approach is well developed in some B2B sectors it is not that often in majority of B2C markets. Rapid technology development within past years gives more possibilities to increase production flexibility in wider range of production sectors. This will lead in increasing level of product customization shortly. Purpose of this article is to summarize the research on how the product innovation oriented companies are prepared in terms of their internal infrastructure for effective customized product solution development and delivery to their customers. Two interlinked researches were performed through Czech, Austrian, German and Swiss product innovation oriented manufacturing companies. Quantitative research compares whether and how customized product offer is communicated by companies to their market. Qualitative research was performed in form of five case studies to deeper observe and study internal technical and production infrastructure of the selected companies. Results of performed quantitative research were statistically evaluated and tested. Outcomes of qualitative research gives deeper knowledge of the infrastructure used in selected companies for development and production of customized products. The research proves increasing focus of the companies on offer individualization.
Keywords: Customer Solutions, Relationship Marketing, Product Customization, Market Orientation, Product Management, Machine Building Sector, Solution Management
JEL classification: M31, M11

Open Access Article SciPap-966
Strategic Management and Performance of Enterprises Evaluated Using Chaid Decision Tree Analysis
by Adam Pawliczek, Roman Kozel, Šárka Vilamová

Abstract: The proposed paper deals with the relation of strategic planning and economic performance of Czech and Slovak industrial enterprises based on questionnaire research results processed by CHAID decision tree model. The relations between the selected parameters were focused and statistically tested on a sample of 254 industrial enterprises active in the Czech and Slovak Republic in the years 2009- 2011. The hypothesis was formulated and evaluated with the goal of clarifying the mutual relation between the strategic planning and performance of the examined enterprises. The chi-square analysis was used as the primary statistical method. The findings show that the “successful branch” of the decision tree based on the parameter “annual turnover” leads through “written strategic document”. We can also find the implementation of ISO 9001 quality management system on the “successful branch”. The results can be interpreted as empiric ex-post confirmation of reasonability of thorough strategic planning and continuous improvement. These management branches are crucially underestimated especially in micro and SMEs. The findings confirm our previous research publications on this topic as well as other studies.
Keywords: Strategic Management, Business Performance, Enterprises, Chi-Square, Decision Tree
JEL classification: D22, L2

Open Access Article SciPap-959
Business Model Research Proposal: Novel Business Model Concepts Based on Sustainable Multiple Customer Value Creation in a Selected Country
by Peter Kita, Iveta Šimberová

Abstract: The article’s objective is to propose a research framework that could describe an industry, structured by the industry’s specific performance indicators, through the lens of its business models as well as identify the specific features of novel business models. The approach is based on combining various approaches to business model research and propose a methodology which examines an selected industry, in this case a sector of the Czech chemical industry, through the lens of its business models and aims to provide novel business model concepts based on sustainable multiple customer value creation. The framework connects the theoretical concepts of business models, sustainable value added, and multiple customer value creation. The framework appropriates environmental and social aspects of the business model’s value proposition to the underlying strategy and gauges it by sustainable value added. The resulting business model concepts serve as an overview and incentive to further develop novel business model designs within the selected industry.
Keywords: Multiple Value, Sustainable Business Model Concept, Sustainable Value Added, Majority Business Model, Minority Business Model, Chemical Industry
JEL classification: M21

Open Access Article SciPap-963
Logistic Regression Model for Longitudinal Data
by Viera Labudová, Martina Lakatová

Abstract: The objective of this paper is to describe particularity of longitudinal data and methods which can be used to analyse them. The assumption of usual tools used for analysis is the independence of observations. In order to analyse of longitudinal data, we have to make provisions for their particularity, which is the dependence of observations. Therefore, while we analyse them, we must employ methods that are adjusted to that dependence. Several approaches have been proposed to model binary outcomes that arise from longitudinal studies. Most of the approaches can be grouped into two classes: the population-averaged and subject-specific approaches. The generalized estimating equations (GEE) method is used to estimate population averaged effects. In this paper, we investigate the Generalized Estimating Equation (GEE) capabilities of PROC GENMOD for correlated outcome data to fit models using unspecified (unstructured) correlation structure. The data from EU SILC was used to find out how material deprivation of households in the Slovak Republic (material deprivation: yes (1), no (0)) is linked to their available characteristics.
Keywords: Material Deprivation, Longitudinal Data Analysis, Generalized Estimating Equation Model, EU SILC
JEL classification: C10, O10, M31

Open Access Article SciPap-965
Comparison of Interest in the Enterprise Social Networks in 2014 and 2017
by Jana Moravcová

Abstract: The process of rapid IT development affects the world of business and management. In recent years, businesses have applied new technologies to their management. One of the modern technologies is Enterprise Social Network. The primary aim of the paper is to identify the use of Enterprise Social Network at present and to compare the data with the results of 2014. Secondary research is to find out how many businesses use information systems in internal communication, and then determine if these systems are sufficient. The methodology of the paper is based on a controlled interview with representatives of companies at the University of Pardubice meeting, called Contact. The paper publishes summary information of entrepreneurs about the interest and experience with Enterprise Social Networks, and about the tools used for internal communication. The discussion of the paper addresses the current concerns and wishes of entrepreneurs. The paper seeks to highlight the rapid development of information technologies and the adaptability of entrepreneurs to gain greater competitiveness.
Keywords: Business, Enterprise Social Network, Information Technology, Internal Communication
JEL classification: M00, M12, M15

Open Access Article SciPap-968
Model for Quality of Life Evaluation of NUTS 2 Regions With Rule-Based Systems
by Martin Šanda, Jiří Křupka

Abstract: This article deals with NUTS 2 regions quality of life (QL) evaluation for the Visegrad Group in year 2015 developed by means of rules based methods. QL evaluation is a phenomenon, topical issue, dealt with by a large number of institutions and organizations. Approaches to QL evaluation however differ and there exists a whole range of indicator sets and methodologies for QL evaluation. The evaluation is based on Eurostat methodology for QL evaluation in this article. The QL evaluation works with official indicators of this methodology and uses rule-based systems methods: modification of Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) - fuzzy TOPSIS (fTOPSIS), fuzzy inference system (FIS) and Casebased Reasoning (CBR) and with using pre-defined fuzzy sets (FSs). The objective of this article is to create a model for QL evaluation based on utilization of the abovestated methods, comparing results of the individual methods and the total results of such QL evaluation. Another objective of this article is to achieve fairness supported by this model – the results from this model shall serve as recommendations for provision of subsidies for regional development including the definition for what area such subsidy should be used.
Keywords: Case-Based Reasoning, Fuzzy Inference System, Fuzzy Sets, Quality Of Life, NUTS 2 Regions, Topsis
JEL classification: R59, C69, D89, H89

Open Access Article SciPap-949
Knowledge of the EFQM Excellence Model: Case Study of the Czech Enterprises
by Šárka Zapletalová, Žaneta Rylková

Abstract: The excellence models provide a framework for understanding which levers we need to pull to achieve the results we want. EFQM business model is one of the models which deal with the assessment of the performance of an organization. The EFQM excellence model has a critical effect on the success, and competitiveness of Czech enterprises. The paper focuses on the EFQM business excellence models. The objective of this paper is to determine the level of knowledge of the EFQM excellence model by Czech enterprises. The study based on primary data collected from a recent survey of 210 Czech enterprises. The paper based on data collected in interviews with managers and founders of Czech enterprises. The enterprises included in the study are those enterprises that are incorporated in the Czech Republic. A total of 210 enterprises participated in the study, and the main primary data collection instrument was a questionnaire-interview. The findings of the statistical analysis show the influence of selected internal variables on the knowledge of the EFQM excellence model. Results of the research study confirm that level of knowledge of the EFQM excellence model in Czech enterprises is low.
Keywords: Performance, Business Excellence, EFQM Excellence Model, Czech Enterprises, Knowledge
JEL classification: F23, M16