Open Access Article SciPap-961
Design Management: Does Collaboration With a Designer Bring Business Prosperity?
by Jan Kramoliš 1,* and Pavel Taraba 2

1 Faculty of Management and Economics, Department of Economics, Tomas Bata University in Zlín, Mostní 5139, Zlín 760 01, Czechia

2 Faculty of Logistics and Crisis Management, Department of Logistics, Tomas Bata University in Zlín, Studentské nám. 1532, Uherské Hradiště 686 01, Czechia

* Authors to whom correspondence should be addressed.

Abstract: Business prosperity is most often mentioned regarding economic results (for instance profit, sales, sales growth, brand value growth, high demand for products). One of the factors that can be used today in rival competitive struggles is design. The very perception of the role of design as an opportunity is an essential prerequisite for increasing business prosperity. It is, therefore, logical to look at who is the creator of quality design in companies. Companies can solve this problem internally or hire a designer. The question is, which of the variants increases businesses prosperity. The aim of the paper is to clarify this relationship, i.e. whether a company's cooperation with the designer brings business prosperity. Secondly, the strong belief among companies in the Czech Republic that the cooperation with the designer is very expensive is considered. For interpreting results basic statistics indicators and tests of hypotheses (p-value) were used. Results from tests confirmed that most companies that collaborate with a designer believe that design helps to achieve business prosperity. The results also indicate that reluctance to cooperate with a designer because it is too expensive is not confirmed.

Keywords: Designer, Design Management, Business Prosperity, Business Risk, Design Thinking, Collaboration With Designer

JEL classification:   M21 - Business Economics,   O31 - Innovation and Invention: Processes and Incentives

SciPap 2018, 26(3), 961

Received: 6 May 2018 / Accepted: 24 October 2018 / Published: 23 November 2018