Open Access
Article
SciPap-2089
Stakeholders' Blockchain Engagement: An Interdependence Theory's Principle of Interaction's Framework
by
Airi Freimuth 1,* 
1 Department of Business Administration, School of Business, Tallinn University of Technology, Akadeemia tee 3, Tallinn 12618, Estonia
* Authors to whom correspondence should be addressed.
Abstract: This study investigates the intersection of blockchain technology, stakeholder engagement, and business sustainability, focusing on customers and employees. By introducing the concept of stakeholders' blockchain engagement and integrating Interdependence theory's principle of interaction facets, the research highlights how blockchain's engagement antecedents—decentralization, privacy/anonymity, immutability, traceability, and transparency— influence stakeholder engagement. The findings suggest that these antecedents enhance trust, control, and transparency, leading to improved customer loyalty and employee satisfaction. These outcomes contribute to long-term business sustainability by fostering stronger relationships, reducing turnover, and promoting ethical practices.
Keywords: Blockchain Technology, Stakeholder Engagement, Stakeholders' Blockchain Engagement, Sustainable Business Models Interdependence Theory’s Principle Of Interaction
JEL classification: L86 - Information and Internet Services • Computer Software, M14 - Corporate Culture • Diversity • Social Responsibility, M31 - Marketing, O33 - Technological Change: Choices and Consequences • Diffusion Processes, Q56 - Environment and Development • Environment and Trade • Sustainability • Environmental Accounts and Accounting • Environmental Equity • Population Growth
Received: 4 June 2024 / Revised: 24 November 2024 / Accepted: 28 November 2024 / Published: 12 December 2024
