Open Access Article SciPap-808
Regional Motivation Differences of Service Sector Employees in Urban and Rural Areas in Slovakia
by Renata Myskova 1,*, Miloš Hitka 2, Silvia Lorincová 3 and Žaneta Balážová 4

1 Faculty of Economics and Administration, Institute of Economics and Business Management, University of Pardubice, Studentska 95, Pardubice 532 10, Czechia

2 Faculty of Wood Sciences and Technology, Department of Business Economics, Technical Univerzity in Zvolen, T. G. Masaryka 24, Zvolen 960 53, Slovakia

3 Faculty of Wood Sciences and Technology, Department of Business Economics, Technical Univerzity in Zvolen, T. G. Masaryka 24, Zvolen 960 53, Slovakia

4 Faculty of Wood Sciences and Technology, Department of Business Economics, Technical Univerzity in Zvolen, T. G. Masaryka 24, Zvolen 960 53, Slovakia

* Authors to whom correspondence should be addressed.

Abstract: Effective motivation programme should be consistent with all facts affecting employee work performance. Well-motivated staff help the organisation fulfil its goals and lead to long-term prosperity. The objective of the research is to determine the level of employee motivation in urban and rural areas in COOP Jednota Slovakia. A questionnaire is used to collect research data. We supposed that differences in people values living in urban and rural areas do not change despite the increased urbanization of Slovakia in the 21st century. Moreover, we supposed that significant differences in desired level of motivation of people working in urban and rural areas still exist. Following the obtained results we determine the order of 10 most important motivation factors of employees in urban and rural areas and we suggest that the organisation focuses on mentioned motivation factors when creating tailored motivation programme. Findings indicate that, regardless of the operation-related issues, the motivation factors associated with interpersonal relationships in the workplace are the most important. Other important motivation factors are associated with finances and stability, but the level of preferences varies.

Keywords: Employee Motivation, Regional Differences In Slovakia, Motivation Programme, T-Test, Urban And Rural Areas In Slovakia

JEL classification:   M12 - Personnel Management • Executives; Executive Compensation,   R11 - Regional Economic Activity: Growth, Development, Environmental Issues, and Changes

SciPap 2016, 24(2), 808

Received: 1 May 2016 / Accepted: 8 September 2016 / Published: 16 September 2016